I see dead people - or at least their outlines - on my street in Malmö! Seriously, this is outside today.
It's a campaign from www.consignit.nu telling people "there are better ways" than jumping and going ker-splat on the sidewalk, instead one might use their services and find a new better job. (more inside)

It's the ad agency Miami (in Gothenburg) that created the stencil-campaign which will run only today (since rain is coming) at strategic locations (like right outside my house - thanks guys) in Malmö, Sweden.

"We want to attract attention and shine a light on Consignit as a rather different place to work. We think that there are better ways to get ahead than to "run people over". With us everyone participates and here your career is in yourself, and not within an organisation" says Charlotte Menzel, regional president at Consignit in Malmö.

Ad agency: Miami

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • alex's picture

    Is that the same campaign you showed us a couple of weeks ago? Or just similar? Can't remember what it was, but it was by water. Copenhagen?

    Jun 10, 2008
  • Andreas-Udd's picture

    I was just about to say the same thing. That ad agency Miami did Börja Dyka Nu with street stencils earlier this year.

    Dabitch has done street stencils as well, I think? When was that?

    Jun 10, 2008
  • Dabitch's picture

    Yes, it's the same 'media' as the previous diving stuff. (Can we call street stencils a media now? I mean it happens often enough doesn't it?)

    Andreas, sort of - I did wall / garbage cans / boarded up buildings and container stencils (the key was that they were only painted on "non-permanent" items - not the street.) back in 1998.

    The first thing I thought of was the don't jump buses as I interpreted the stencils to be outlines of jumpers.....

    Jun 10, 2008
  • alex's picture

    Ah yes. It's close to Badland, don't you think?

    Jun 10, 2008
  • JohanW's picture

    I'm sure we could find many more street stencils for Badland.

    Jun 12, 2008

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