America would have 50% less electricity if our coal miners didn't make this trip

Line reads: America would have 50% less electricity if our coal miners didn't make this trip every day.
Consol Energy
America's On Switch.

Hmm. So you feel like you're going down a hole? I guess so.

Agency: Blattner Brunner, Pittsburgh, USA
GCD: Jay Giesen
GCD/Copywriter: Dave Kwasnick
Art director: Shawn Smith, Rick Bryson
Copywriters: Kevin Corfield, Jill Beloma
Photography: R.J. Muña, San Francisco
Director/Prod. Co.: Jim Lima/Zoic Studios, Culver City, California

Commercials: 

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.