America would have 50% less electricity if our coal miners didn't make this trip

Line reads: America would have 50% less electricity if our coal miners didn't make this trip every day.
Consol Energy
America's On Switch.

Hmm. So you feel like you're going down a hole? I guess so.

Agency: Blattner Brunner, Pittsburgh, USA GCD: Jay Giesen GCD/Copywriter: Dave Kwasnick Art director: Shawn Smith, Rick Bryson Copywriters: Kevin Corfield, Jill Beloma Photography: R.J. Muña, San Francisco Director/Prod. Co.: Jim Lima/Zoic Studios, Culver City, California

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.