Produced by MOO Management and shot by Amanda de Cadenet, these ads strip the message down to its bare essentials: While the shoes made famous by basketball Hall of Famer Chuck Taylor continue to evolve, they retain the same straightforward appeal.

"I really enjoyed working with John Varvatos and the people at Converse," said de Cadenet. "Everything was so authentic, from the casting to the vibe on set."

Photographer: Amanda de Cadenet
Production Company: Moo Management
Producer: Leigh Cass
Agent: Trish South
Agency: Yard/ NY
Creative Director: Stephen Niedzwiecki
Director of Client Services: Jason Keehn
Art Director: Ray Chang
Agency Producer: Jennifer Carter - Campbell
Location: Xavier High School/ NY