Produced by MOO Management and shot by Amanda de Cadenet, these ads strip the message down to its bare essentials: While the shoes made famous by basketball Hall of Famer Chuck Taylor continue to evolve, they retain the same straightforward appeal.

"I really enjoyed working with John Varvatos and the people at Converse," said de Cadenet. "Everything was so authentic, from the casting to the vibe on set."

Photographer: Amanda de Cadenet Production Company: Moo Management Producer: Leigh Cass Agent: Trish South Agency: Yard/ NY Creative Director: Stephen Niedzwiecki Director of Client Services: Jason Keehn Art Director: Ray Chang Agency Producer: Jennifer Carter - Campbell Location: Xavier High School/ NY