Well there's no real way to sugarcoat that one, aye? So here's a short update on as to why the Correction fluid campaign Saigon/Ninios/Torres Gemelas now has a pixellated beyond recognition logo and trademark on it. Correction fluid HQ in CT USA has asked us to remove the ads.

This is the first time we have seen these ads and we have just learned that these ads were created by the agency, TBWA in Chile. These ads were created with no knowledge or approval from . We are currently in contact with TBWA to address this situation.
In the meantime, as these ads are in extremely poor taste and were not approved by , we would like to request that you please remove the ads from your website. The ads also constitute an unauthorized use of the logo, trademarks and image.

So we blurred the trademark, and hope to get to the bottom of this Chilean campaign, was it really done for client without authorisation? Who knows, since the server (including mail) for has been down all weekend. However, we won't remove the ads. Stay tuned.

Comments (8)

  • Dabitch's picture
    Dabitch

    click links in articles often do you? ;)

    Feb 27, 2006
  • James_Trickery's picture
    James_Trickery

    redrum, buddy, someone has secretly replaced your Folgers crystals with new imporoved Sanka which has minus caffeine ! Read the article and click the links, as db says, the Chile site is down even for email at the moment so you'll have to patiently wait until they are back up to request copies.

    Feb 27, 2006
  • CopyWhore's picture
    CopyWhore

    This just proves my original point that the campaign has no strategic relevance whatsoever to the product. Anyone who's ever dabbled in this category could plainly see the ads were bogus and that no client would ever sign off on such a misguided strategy...

    They look more like student work than anything else...

    Feb 27, 2006
  • Plywood's picture
    Plywood

    DOUBLE WHAMMY

    They made shit bogus ads AND they got caught doing it.

    Award shows should use some of their ridiculously high entry fees to hire a bunch of temps to call every potential winner's client to see if an ad actually ran.

    Feb 27, 2006
  • James_Trickery's picture
    James_Trickery

    Should the temps be calling USA to find out if Chile ran and ad..?

    Sometimes the right hand doesn't know what the left one does.

    Feb 28, 2006
  • CopyWhore's picture
    CopyWhore

    Yeah, but anyone with even a scintilla of brain matter could have worked out the ads were fake...they look like friggin' student work. At best.

    Feb 28, 2006
  • James_Trickery's picture
    James_Trickery

    True, it does smell like a spec job done by over-exited juniors on placement for their client rooster.

    Feb 28, 2006

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.