Actions made for the launching of Renault Clio 2011 line.

Title: “Covers” Advertising Agency: NEOGAMA/BBH Product: Renault Clio Advertiser/Client: Renault do Brasil Chief Creative Officer: Alexandre Gama Executive Creative Director: Alexandre Gama Creative Director: Márcio Ribas e Wilson Mateos Art Director: Kleyton Mourão Copywriter: Pedro Guerra Producer: Samba.Pro Account Director: Luiz Tosi Account Manager: Thais Pedro and Diego Passos Advertiser's Supervisor: Frederic Posez, Cássio Pagliarini and Andrea Costa

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  • neogamabbh's picture

    In the launching of Renault Clio 2011 line, NEOGAMA/BBH has created a campaign with the concept “the popular that all popular would like to be”, since the car is perceived as more sophisticated than its competitors of the “popular” segment and started having a 3-year factory total warranty, an uncommon fact in the class. Among the several created actions there is one that has surprised who passed by the gas stations of the five major Brazilian cities. From July to August, in front of the convenience stores of the gas stations, were cars from competitor assemblers covered by a cover of a 2011 Clio drawing and the campaign motto “the popular that all popular would like to be”. Samba.Pro agency was responsible for the action operation.

    Aug 31, 2010

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