Lets have the Finnish gais explain:
In the "meat-packing district" area of Helsinki, in an old slaughterhouse renamed Kellohalli opened as a restaurant. Kellohalli has a different approach to food. Food is seen as fuel, a stimulant, a topic. Food can be anything, even a way to express feelings.
The Helsinki World Design Capital 2012 wanted to highlight Kellohalli as one of its main events. We did four posters to communicate the essence of Kellohalli.
In other words, food is sex. Dirty. Messy. A mashup. Gross. And oh so yum. Yikes. Pork Chops. Chicken legs. Cucumbers. If your mind went dirty places at those words, you need to visit Kellohalli. Also: OMG YOU PERV. Call me.
Advert title: Kellohalli
Campaign name: Cursing Slaughterhouse: #★ϟ*! Posters for Kellohalli
Headline and copy text: KELLOHALLI. NOW OPEN.
Agency: 358 Helsinki
AD: Tuukka Tujula
Copy: Taro Korhonen
Producer: Peggy Petrell
Artist: Maria Duncker
Photographer: Timo Junttila
Client: Antto Melasniemi (Kellohalli)
Production Company: 358 Helsinki
Cursing Slaughterhouse: #★ϟ*! Posters for Kellohalli