In the UK, art direction with an idea is still king, as evident in this 48-sheet poster for a client as drab as the London Transport authority (that's the underground & buses to you and me) announcing something as boring as a fine.

The delish ad that began running as 48-sheet billboards on valentines day.


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • Dabitch's picture

    aye I dig it too. I know I'd notice it. :))

    Mar 02, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Hi I was wondering if anyone knows which advertising company made this poster, I would really like to get a copy of it, unfortunately I can get anything from the London Transport or from the Transport museum. Thanks :)

    May 12, 2005
  • Dabitch's picture

    Sadly the only credits I got are that it's "transport of London". Who knows who the agency might be *shrug*

    May 12, 2005

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