Germany prides itself as being a nation of footie lovers. But what if the ball's not round? And it's not the Bundesliga, but the German Football League? How do you get Germans to love a different kind of football?
Düsseldorf Panthers – The Tougher Football
McCann Erickson Düsseldorf
Creative Director: Roland Bartlett
Art Director: Holger Pfeifer
Photographer: Andreas Ande
Post-Production: tonic imaging düsseldorf
Published: July 2009