Germany prides itself as being a nation of footie lovers. But what if the ball's not round? And it's not the Bundesliga, but the German Football League? How do you get Germans to love a different kind of football?

Düsseldorf Panthers – The Tougher Football McCann Erickson Düsseldorf Creative Director: Roland Bartlett Art Director: Holger Pfeifer Photographer: Andreas Ande Post-Production: tonic imaging düsseldorf Published: July 2009

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