Another campaign from Storåkers McCann - and in the current financial climate a very timely one. Here former suits swap places with the pool guy, the hot dog vendor and the shoe shiner. Dagens Industri is a financial paper much like the Fincial Times (remember when I called it the pink paper?).

Client: Dagens Industri Agency: Storåkers McCann Patrik Reuterskiöld & Mitte Blomquist : Art Director Martin Johansen & Mia Cederberg : Copywriter