Supposedly someone at the high falutin' restaurant for family parties and great big diners signed off on this double entendre, if you want to believe that. Yep, if you're so hungry you could eat a baby's arse through the bars of a cot, you should "try ours instead".

You know this would have worked had it been a restaurant and brothel.

Advertising Agency: Untitled, Singapore Executive Creative Director: Elliot Townson Art Director: Devon Ripley Copywriter: Elliot Townson

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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