"More attractive than you think" -- what, this old crack? Yes, therein lies the funny. Or bizarre. Take your pick. The campaign for “Das Neue Handwerk” for Handwerk.de was shot by Marcus Müller in basements, car garages and kitchens around Berlin.
Ad agency: Scholz & Friends in Berlin
Art Director : Michael Johne
Art buyer : Kirsten Rendt
Photographer: Marcus Mueller