Wait, what's this how did this car get cut in half? That my dear, is what they want to to ask yourself, and if you snap a pic of the QR code you will be lead to this clip showing the unexpected Star Wars fight that happened in front of this car. Luckily they had signed up with DBS Bank Ltd car insurance and gotten a free dashboard camera.

Just one question. Where's the other half of the car?

Advert title: Halved Car Campaign name: Expect the Unexpected Media: Outdoor Industry: Financial Products & Services Published: October, 2012 Market: Singapore Language: English Creative Agency: Tribal DDB Singapore Media Agency: MPG Singapore Brand: DBS Bank Ltd Chief Creative Officer: Neil Johnson Creative Director: Thomas Yang, Francis Ooi Art Director: Benson Toh Copywriter: Theresa Ong Photography: Allan Ng Producer: Michelle Tan Accounts Team: Anthony Wan, Joshua Lee, Jasmine Ng Production Company: CRITICA Additional credits: Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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