Gewista billboard media wanted ad agencies to notice their media that you can't ignore, so Bircher/Rabl´s campaign speaks to the ad agencies directly. Over 70 different executions were placed nearby ad agency and media agency offices, each tailored to address them by name.
Title: Zapp, Click, Skip me, Away.
Client/Product: Gewista Urban Media
Creative Directors: Christian Bircher, Alexander Rabl
Art Director: Christian Bircher
Copywriter: Alexander Rabl
Photographer: Robert Marksteiner