Gewista billboard media wanted ad agencies to notice their media that you can't ignore, so Bircher/Rabl´s campaign speaks to the ad agencies directly. Over 70 different executions were placed nearby ad agency and media agency offices, each tailored to address them by name.

Title: Zapp, Click, Skip me, Away.
Agency: Bircher/Rabl
Client/Product: Gewista Urban Media
Creative Directors: Christian Bircher, Alexander Rabl
Art Director: Christian Bircher
Copywriter: Alexander Rabl
Photographer: Robert Marksteiner


Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.