Gewista billboard media wanted ad agencies to notice their media that you can't ignore, so Bircher/Rabl´s campaign speaks to the ad agencies directly. Over 70 different executions were placed nearby ad agency and media agency offices, each tailored to address them by name.

Title: Zapp, Click, Skip me, Away. Agency: Bircher/Rabl Client/Product: Gewista Urban Media Creative Directors: Christian Bircher, Alexander Rabl Art Director: Christian Bircher Copywriter: Alexander Rabl Photographer: Robert Marksteiner

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment