Honestly, someone needs to explain this ad to me - perhaps the Denver Egotist folks can help - is this poster trying to say "conserve water, don't wash your undies"? If so, why are the hearts getting paler for each day of wear?
Sukle Advertising and Design , Denver, Colorado - the guys behind the fantastic looking total beverages total rehaul - created this. Kudos to the team;
Sukle Advertising and Design
Mike Sukle : Creative Director
Jim Glynn : Copywriter
Andy Dutlinger & Jeff Euteneuer : Art Director