Another version of that "24-hour tracking" stunt from Ogilvy & Mather, Beijing - previously they did a truck which was cute but only seen by fellow drivers. Now they did a DHL-dude with an online arrow on his back.

DHL Online Tracking ‘Courier’ Client: DHL Product: 24 Hours Online Tracking Agency: Ogilvy & Mather, Beijing Group Executive Creative Director: Nils Andersson Executive Creative Director: KweiChee Lam Creative Director: Michael Wong Art Director: Michael Wong, XiaoChen Li Copywriter: Yue Song Account Service: Mary Jane Butler, Raina Zhang

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

Leave a comment