Diamond Billboard
Gold Billboard

Diamond Billboard:
Vancouver’s Rethink glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure! exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.

Gold Billboard:
Vancouver’s Rethink wrapped a billboard in 22 k gold to promote Science World’s Treasure! exhibit, and to dramatize this fact: 2 oz of gold can be hammered so thin it covers 200 square feet.

Creative Directors: Ian Grais/Chris Staples Writer: Rob Tarry Art Director: Carson Ting Account Person: Jennifer Newsted Producer: Jim Leith Gilder: Brian Dedora Assistant gilder: Jonathon Syme Production: Dyna Graphics

Comments (1)

  • Dabitch's picture
    Dabitch

    Ha ha ha! I like the diamond one, very cocky.

    Jun 08, 2010

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