Congratulations to "Kræftens Bekæmpelse og Trygfonden" (the fight against cancer fund) and Halbye Kaag JWT, with creatives Rasmus Petersen & Lasse Hinke heading up this project. The Aurora jury found the black wrinkly skin attention grabbing enough, this set just won the "this years best print ad" Aurora award of 2012. The jury agreed, the target group of 15-20 years old who needed to change their habits and stay away from the tanning beds would notice this campaign. It's visually quite striking, and the line "Your skin will never forget" stuck to everyones head. Well done guys.

Ad agency: Halbye Kaag JWT

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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