Direct Gov - Screening/Fishing License/Moving (2006) Newspaper (UK)
A £1.8m advertising campaign, created by Walsh Trott Chick Smith, for Direct Gov is currently running in the UK in radio, online and press media. Ad agency Naked has even created some ads for the campaign that are running on supermarket milk cartons.
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Could the headlines be any longer? Something the layout (probably the color choice) makes me think of nasty spray cheese stuff.