Near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, two temporary billboards were built. One of them displaying 258km directions, nearly a 5-hour drive to get toe Burger King. The other showed make a left to McDonald's. Here's a short film of the day they put the sign up. It wasn't up for long, but long enough to make an ad and amuse the villagers.

Client: McDonald’s France
SVP Chief Marketing Officer: Xavier Royaux
Trade Marketing Director: José Jacinto
Trade Marketing Manager:Bérangère Dubuc

Agency: TBWA\PARIS
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art director: Philippe Taroux
Copywriter: Benoît Leroux
General Manager : Luc Bourgery
Account Director: Matthéo Pressmar
Account Executive:Gaël D’Oliveira
Production: Else, Maxime Boiron, Jennifer Bauche
Production designer: Eddy Penot
Film director: Olivier Corre
Photographer: Yoann Stoeckel

Commercials: 
Country: 

Comments (1)

  • Nathan Krettler's picture
    Nathan Krettler (not verified)

    I found this so interesting. I have been exploring the importance of infographics and what elements that make a good infographic. This Advertisement shows me what I have learned which is the importance of a visual comparison. I'd be interested to find out how effective this advertising stunt was. I think it was very creative and certainly eye-catching.

    Feb 26, 2016

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.