Miami (no, not the foam covered city, but the ad agency in Gothenburg) has just done another stunt for "Start diving now ( in conjunction with a big diving meet in Älvsjö, Stockholm. They've street stenciled little diving guys showing you the way to the water all over Stockholm.

Ad agency: Miami

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • bad_kiwi's picture

    Is that it? Their big idea is an arrow pointing to water an Antarctic penguin would stay out of. Surely theres a better way to advertise diving than that.

    Mar 12, 2008
  • blabla's picture

    I'm cold just thinking about it.

    Mar 13, 2008