Diving instructors want you to hop in the icy waters of Stockholm city

 
 

Diving instructors want you to hop in the icy waters of Stockholm city


Miami (no, not the foam covered city, but the ad agency in Gothenburg) has just done another stunt for "Start diving now (http://www.borjadyka.nu/) in conjunction with a big diving meet in Älvsjö, Stockholm. They've street stenciled little diving guys showing you the way to the water all over Stockholm.

Commercials: 
Ad type: 

Comments

Is that it? Their big idea is an arrow pointing to water an Antarctic penguin would stay out of. Surely theres a better way to advertise diving than that.

I'm cold just thinking about it.

This sinks like a mafioso with concrete galoshes.

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