Why did the chicken cross the road? Because strings? It can't comprehend the concept of a road. It's just looking for food. In fact, chicken brains are so small Mike the headless chicken lived for years after his head was chopped off.

Somehow this rope-style execution is selling us constipation relief. At first I thought it was the twine one can tie around meat. Now I'm just grossed out.

Client : Boehringer-Ingelheim Dulcolax
Agency : REP/GREY Worldwide Colombia

Creative Director: Diego Castellanos - Juan Carlos Fandiño
Executive Creative Director : Juan Pablo Hernandez
Art Director : Camilo Monzón
Copywriter : Sebastian Benítez
Production company : La Lupa
Agency Producer : Johanna Guerra

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.