This morning, Baton Rouge commuters traveling east on I-10 (at Citiplace) got a glimpse of Dr. Disco dancing on a billboard catwalk. The billboard stunt kicks off a 26-hour Boogie-Thon happening this weekend at Hollywood Casino to raise money for several local charities. Javier Presas from Hollywood Casino was Dr. Disco himself - which is better than letting the intern do it, as they have been known to hijack billboards for their own needs like Pete Cain did in the early 90s.
Creative: Amy Starnes
Clients: Kristi Moore, Jeani Casey and Lauren Haro from Hollywood Casino's marketing department