This morning, Baton Rouge commuters traveling east on I-10 (at Citiplace) got a glimpse of Dr. Disco dancing on a billboard catwalk. The billboard stunt kicks off a 26-hour Boogie-Thon happening this weekend at Hollywood Casino to raise money for several local charities. Javier Presas from Hollywood Casino was Dr. Disco himself - which is better than letting the intern do it, as they have been known to hijack billboards for their own needs like Pete Cain did in the early 90s.
ad agency: Lamar Advertising Company
Creative: Amy Starnes
Clients: Kristi Moore, Jeani Casey and Lauren Haro from Hollywood Casino's marketing department