There are thousands of restaurant choices in Las Vegas. The Dragon Noodle Company needed a fresh, new identity to help its eight-year-old noodle shop stand out. Since Chinese restaurant graphics are largely generic, ubiquitous and clichéd, LA-based creative agency David&Goliath wanted to have a fun and engaging celebration of those clichés and create an approach as unique and vibrant as Vegas itself.

And thusly, we get headlines like "Magic tingles await your inside body".

Chief Creative Officer: David Angelo Executive Creative Director: Colin Jeffery Creative Director: John Kieselhorst Art Director: John Kieselhorst Copywriter: Greg Szmurlo

Comments (2)

  • Grant's picture

    Brilliant, brilliant stuff. Love 'em. My wife wants poster-sized reprints.

    Jul 12, 2009

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.