Drive Times - Technically Unreliable, Expensive Servicing, No local parts - print, South Africa

 
 

Drive Times - Technically Unreliable, Expensive Servicing, No local parts - print, South Africa

Drive Times is a weekly insert publication in the Cape Times, and they brag about knowing everything about anything with engines with this campaign.
... In the image above the negative is spelled out clearly, and despite that fact, I want any car that has a grill with a sexy font. I shouldn't be the one holding the purse strings when buying cars, clearly. - "Forget gas milage, does it come in "oil slick" color?"

Larger images:
Technically Unreliable
Expensive servicing
No local parts

Commercials: 
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Lowe Bull Cape Town
Kirk Gainsford (Creative Director)
Cameron Watson, Tariq Bailey (Art Director)
Aaron Harris (Copywriter)

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