The Economist new campaign - bringing back the visual.

 
balance
Rubbish
 

The Economist new campaign - bringing back the visual.

AMV BBDO London has launched a new branding campaign for the economist, and with it they bring back the visual. And not just any visual,s they've gotten a hold of Paul Davis, Anthony Burrill and Design team Non Format (who did the "Balance" ad you see here) to lend a hand.

I love it, especially the "Balance" poster, my fave.

Mark Fairbanks and Tim Riley were the writers on this project, together with Paul Cohen Art Director and Paul Brazier is the Executive Creative Director.

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Comments

alex's picture

Call me old-fashioned, but I

Call me old-fashioned, but I like my Economist ads to be about great words on red. These are too lightweight. I like them though, but not for The Economist. Plus, I'm sure I can badland that 'balance' ad. It might take me all week to put my finger on it though.

purplesimon's picture

I don't think these are as

I don't think these are as recognisable as the red background and witty copy line, but The Economist was in need of a refresh.

The new art direction is sublime even if the ideas are a long way from what we've come to expect (in comparison, that is; standalone they work - well, they work for me)

But oh, the irony if these are badlanded! :)

alex's picture

I'm working on it! I'm

I'm working on it! I'm thinking it's on an album cover, rather than another ad.

purplesimon's picture

You're old

You're old fashioned!

Sheesh, someone had to :)

Allan1's picture

When I first saw this

When I first saw this comment in the Recent Comments list, I thought that it said "You're old" (and nothing more).

I was wondering who found out! ;-->

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