Despite last years tiff with EasyJet, where the Economist reported an ad for EasyJet breached the CAP Code, but the ASA rejected the compliant.
The economist one was voted the fifth best poster of the twentieth century in 1999.

"I never read the Economist." Management Trainee, 42.

Meanwhile the easyJet one last year read:

"I would never fly EasyJet". George Smith – Management Trainee, aged 47

You can read more about last years case at MarketingLaw and see the ad at the MediaGuardian.

Here's some good news for all the fans of the Economist campaign, they're still going strong. This poster went up all over the UK May 10.


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • deeped's picture

    Interesting piece of contemporary ad-history. I can see a couple of difficulties in the approach of the MarketingLaw-piece. How would someone be able to prove that the second ad is plagiarism. Problem is that only the resemblance between the ideas can't be proof enough though behaviorists think that the actual set of ideas a human being living in the same cultural context can come up with is limited, through the same cultural context.

    With pure logic this both badland-ads seem too alike to be plagiarism - otherwise the EasyJet's agency have to go to some detoxication.

    May 14, 2004
  • adlib's picture

    Economist should be proud - that EasyJet ad is a homage to it. Not nearly as annoying as a million "Got Milk" "homages" that rant "got this?" "got that?" lacking their own ideas.

    May 16, 2004
  • Dabitch's picture

    Contemplating tagging this article with "legal" or something like that. Judged cases are interesting.

    Oct 28, 2007

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