Neogama/BBH, São Paulo, Brazil created this campaign for Editora Referencia (Magazine Propaganda & Marketing) showing ET, Robots and horses reading their favorite mags. Cute.

Note: The magazine's name, "Propaganda & Marketing", literally translates as "Advertising & Marketing".

Client: Editora Referencia
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Agency website:
Executive Creative Director: Alexandre Gama
Aired on September 2008
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Max Geraldo
Copywriter: Silvio Amorim
Illustrator: Roberto Jun
Photographer: Gustavo Lacerda
Digital Retouch: Daniel Leão, Alê Perez


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.