Neogama/BBH, São Paulo, Brazil created this campaign for Editora Referencia (Magazine Propaganda & Marketing) showing ET, Robots and horses reading their favorite mags. Cute.

Note: The magazine's name, "Propaganda & Marketing", literally translates as "Advertising & Marketing".

Client: Editora Referencia Advertising Agency: Neogama/BBH, São Paulo, Brazil Agency website: http://www.neogamabbh.com.br Executive Creative Director: Alexandre Gama Aired on September 2008 Creative Directors: Wilson Mateos, Márcio Ribas Art Director: Max Geraldo Copywriter: Silvio Amorim Illustrator: Roberto Jun Photographer: Gustavo Lacerda Digital Retouch: Daniel Leão, Alê Perez
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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