Neogama/BBH, São Paulo, Brazil created this campaign for Editora Referencia (Magazine Propaganda & Marketing) showing ET, Robots and horses reading their favorite mags. Cute.

Note: The magazine's name, "Propaganda & Marketing", literally translates as "Advertising & Marketing".

Client: Editora Referencia
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Agency website:
Executive Creative Director: Alexandre Gama
Aired on September 2008
Creative Directors: Wilson Mateos, Márcio Ribas
Art Director: Max Geraldo
Copywriter: Silvio Amorim
Illustrator: Roberto Jun
Photographer: Gustavo Lacerda
Digital Retouch: Daniel Leão, Alê Perez


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.