"Everyone enjoys Effen in the penthouse", "Nothing warms me up like Effen by the fire" and "There's nothing more satisfying than Effen on a plane". Nice retro Art Direction I guess but where's the effin' idea!? .... Oh. Right.

Euro RSCG

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.