"Everyone enjoys Effen in the penthouse", "Nothing warms me up like Effen by the fire" and "There's nothing more satisfying than Effen on a plane". Nice retro Art Direction I guess but where's the effin' idea!? .... Oh. Right.



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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.