El Tesoro tequila considers itself one of the last truly authentic tequilas because it is crafted completely by hand using the same traditional methods that were used back in 1937. This print campaign via Publicis Mid America, Dallas, shows how this process hasn't changed in over 70 years by using vintage photographs of workers in 1937 working in the same manner as their modern day counterparts.

Client - Jim Beam Brands Brand - El Tesoro Tequila Executive Creative Director / Copywriter - Shon Rathbone Group Creative Director / Art Director - Eric Moncaleano Photographer - Donna Baker Production Company - SEE Pictures Executive Producer - Donna Baker Print Producer - Brad Robinson PrePress - Schawk

Comments (1)

  • cartoonconn's picture

    looks a lot like that nature conservancy campaign from a few years back.

    Apr 23, 2008

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.