El Tesoro Tequila - "Hand made" - print USA

Did you know that El Tesoro is hand made, using the same methods they used way back in 1937? No? Well, Publicis Mid America in Dallas created this visual to inform you. Or freak you right the hell out. I get it, sure but also, that's the kind of stuff I see when I've had one tequila too many and before it goes all black so now I'm scared. Hold me.

Resposnible peeps:
Shon Rathbone - ECD, Eric Moncaleano Creative group head/AD, Shon Rathbone, copywriter, Brad Robinson, Print Producer.
Photographer: Scott Harben
Retouche: chawk Inc.