EnbW is building the first geothermal power station in Germanys Baden-Württemberg, making the company a pioneer in this field. This idea, via agency Jung von Matt/Elbe, Hamburg, aims at making people aware of EnBW's commitment. The concept is very simple; those gray traffic bollards were combined this sticker (to the left) on the ground: the result gave the impression of a giant highly realistic, three domensional electric plug.

Product: Geothermal Energy
Agency : Jung von Matt/Elbe, Hamburg
Executive Creative Director: Wolf Heumann
Creative Director: Sascha Hanke
Creative Director: Timm Hanebeck
Copywriter: Clemens Sehi
Art Director: Andy Tran
Junior Art Director: Nadya Innamorato
Account Manager: Carl-Christian Berge
Production: Philipp Wenhold, Ulla Bayer

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Dabitch's picture

    I'm I the only one thinking that the idea would have been more 'correct' had this been a socket rather than a plug?

    Mar 18, 2008
  • purplesimon's picture

    No, you're not the only one that thinks that, I was about to post the same comment and then read yours.

    Is it me or are all briefs now coming in with a "must have a green message" attached?

    Mar 18, 2008