EnbW is building the first geothermal power station in Germanys Baden-Württemberg, making the company a pioneer in this field. This idea, via agency Jung von Matt/Elbe, Hamburg, aims at making people aware of EnBW's commitment. The concept is very simple; those gray traffic bollards were combined this sticker (to the left) on the ground: the result gave the impression of a giant highly realistic, three domensional electric plug. See more inside.

Product: Geothermal Energy
Agency : Jung von Matt/Elbe, Hamburg
Kudos:
Executive Creative Director: Wolf Heumann
Creative Director: Sascha Hanke
Creative Director: Timm Hanebeck
Copywriter: Clemens Sehi
Art Director: Andy Tran
Junior Art Director: Nadya Innamorato
Account Manager: Carl-Christian Berge
Production: Philipp Wenhold, Ulla Bayer