French shoe and accessory store Éram is known for being a bargain, but not necessarily fashionable. Havas 360 set out to change that perception. These ads depict women (and men) literally playing with dolls versions of themselves with a call to action encouraging all to play with themselves. Ah, France. Don't ever change.
Client: ERAM Agency: Havas 360 Co-CEO : Vincent Mayet Executive creative director: Thomas Derouault Artistic Director: Gael Caron Copywritter: Benoit Salles Business Director : Ophélie Dumay Group Head: Pauline Arguillere Agency production: Cécile Ousset, Anne Mascorda Production House: Lundi Production Producer: Flavie Smilenko Photographer: Elena Rendina Retouches: D Touch