French shoe and accessory store Éram is known for being a bargain, but not necessarily fashionable. Havas 360 set out to change that perception. These ads depict women (and men) literally playing with dolls versions of themselves with a call to action encouraging all to play with themselves. Ah, France. Don't ever change.

Client: ERAM Agency: Havas 360 Co-CEO : Vincent Mayet Executive creative director: Thomas Derouault Artistic Director: Gael Caron Copywritter: Benoit Salles Business Director : Ophélie Dumay Group Head: Pauline Arguillere Agency production: Cécile Ousset, Anne Mascorda Production House: Lundi Production Producer: Flavie Smilenko Photographer: Elena Rendina Retouches: D Touch

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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