Wieden + Kennedy, New York had a little fun with this DM for ESPN (say that ten times fast). It's a grow-it-yourself mini-fields for your desk, containing a sponge, seeds, a cut-out ref , goal and football. I like the instructions that read: 1. wet sponge 2. plant seeds 3: wait for it.

Wieden + Kennedy, New York Executive Creative Director: Kevin Proudfoot, Todd Waterbury Creative Director: Derek Barnes, John Parker Copywriter: Eric Steele Art Director: Stuart Jennings Print Producer: Paul Rattoballi, Stacey Moorehead

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.