ESPN / - Finger workout - print, Brazil


ESPN / - Finger workout - print, Brazil

Neogama/BBH, São Paulo annonces the new ESPN website, by telling everyone they need to do finger workouts to get ready for it. Yes baby, make those fingers sweat!

Alexandre Gama (Executive Creative Director)
Márcio Ribas (Creative Director)
Wilson Mateos (Creative Director)
Isabella Paulelli (Copywriter)
Fábio Baraldi (Art Director)
Illustration : Felix Reiners, Marcelo Vendramel
Digital Retouch: Alexandre Correa

Ad type: 


Duval Guillaume Antwerp had something similar last year for Center Parcs.

Finger-trend then, training for thumbs was Tele2's "Thumb workout" infomercial style campaign last year as well. Had a full site at - all shilling the unlimited txt-message feature.

Not very good, not very original.

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