ESPN / - Finger workout - print, Brazil


ESPN / - Finger workout - print, Brazil

Neogama/BBH, São Paulo annonces the new ESPN website, by telling everyone they need to do finger workouts to get ready for it. Yes baby, make those fingers sweat!

Alexandre Gama (Executive Creative Director)
Márcio Ribas (Creative Director)
Wilson Mateos (Creative Director)
Isabella Paulelli (Copywriter)
Fábio Baraldi (Art Director)
Illustration : Felix Reiners, Marcelo Vendramel
Digital Retouch: Alexandre Correa

Ad type: 


PenguinLost's picture

Duval Guillaume Antwerp had

Duval Guillaume Antwerp had something similar last year for Center Parcs.

dabitch's picture

Finger-trend then, training

Finger-trend then, training for thumbs was Tele2's "Thumb workout" infomercial style campaign last year as well. Had a full site at - all shilling the unlimited txt-message feature.

sport's picture

Not very good, not very

Not very good, not very original.

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