ESPN / - Finger workout - print, Brazil


ESPN / - Finger workout - print, Brazil

Neogama/BBH, São Paulo annonces the new ESPN website, by telling everyone they need to do finger workouts to get ready for it. Yes baby, make those fingers sweat!

Ad type: 

Alexandre Gama (Executive Creative Director)
Márcio Ribas (Creative Director)
Wilson Mateos (Creative Director)
Isabella Paulelli (Copywriter)
Fábio Baraldi (Art Director)
Illustration : Felix Reiners, Marcelo Vendramel
Digital Retouch: Alexandre Correa


PenguinLost's picture

Duval Guillaume Antwerp had

Duval Guillaume Antwerp had something similar last year for Center Parcs.

dabitch's picture

Finger-trend then, training

Finger-trend then, training for thumbs was Tele2's "Thumb workout" infomercial style campaign last year as well. Had a full site at - all shilling the unlimited txt-message feature.

sport's picture

Not very good, not very

Not very good, not very original.

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