Headline and copy text: Olympic Games. For the few good ones.

Client/Product: ESPN Title: Olympic Games Advertising Agency: Neogama/BBH, São Paulo, Brazil Agency website: http://www.neogamabbh.com.br Executive Creative Director: Alexandre Gama Creative Directors: Wilson Mateos, Márcio Ribas Art Director: Vico Benevides Copywriter: Isabella Paulelli Photographer: Jair Lanes Aired on August 2008

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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