Eric Fehrnstrom compared Mitt Romney to an Etch A Sketch, then Colbert when on a joke-rampage, and the winner of it all is.... Etch a sketch! The toy everyone wanted another go at after all these jokes, The Ohio Art Company, maker of Etch A Sketch reported a spike in sales.
So why not make a campaign that comments on their sudden "political" fame? In it, Etch A Sketch stays firmly in the middle with lines like: "We have a left knob and a right knob for each political party. But remember, when both work together, we can do loop de loops." and "Etch A Sketch is a lot like politics, there's a lot of grey area." - capped with the tag: Etch A Sketch Is Proud To Be Part of The National Conversation.