about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (1)

  • adlover90's picture

    Haha, I actually like that ad! I mean, "Hairy Potter" is wonderfully overused, but still it's creative. I wonder if J. K. approved of that or not. It's not surprising that films boost tourism. They pick some of the most exotic and exciting landscapes that appeal to the eye. Harry had Scotland... Narnia and Lord of the Rings had New Zealand. Not only that, I suppose that sense of 'adventure' in the films translates to audiences, saying "this place will show you experiences you've never had before!" Die hard fans are always going on tours of locations from movies and books. There are Harry Potter and Da Vinci tours that happen yearly. I guess the tourism industry over there has noticed.

    Mar 31, 2006