Toys R Us has a new learning concept store called Wonderlab. They tapped Toronto-based Open to create a new digital out of home and in-store point of purchase campaign.
The ads pose questions that kids might ask, along with the answers.
Campaign Title: Ever Wonder Client: Toys“R”Us, Inc. Brand: Wonderlab Creative Agency: Open Creative Direction: Martin Beauvais Strategic Direction: Christian Mathieu Project Lead: Christine Macdonald Project Manager: David Power Art Direction: Jessica Rogers Writing: Laura Beth Cooper