Toys R Us has a new learning concept store called Wonderlab. They tapped Toronto-based Open to create a new digital out of home and in-store point of purchase campaign.

The ads pose questions that kids might ask, along with the answers.

The store, by the way, is called Wonderlab which is not to be confused with that great 80's toy store Worlds of Wonder.

Campaign Title: Ever Wonder
Client: Toys“R”Us, Inc.
Brand: Wonderlab
Creative Agency: Open
Creative Direction: Martin Beauvais
Strategic Direction: Christian Mathieu
Project Lead: Christine Macdonald
Project Manager: David Power
Art Direction: Jessica Rogers
Writing: Laura Beth Cooper


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.