Youknow, sometimes you really need a torch - and this campaign from Rediffusion DYR Mumbai perfectly illustrates the situations that may require a torch, without showing you anything but pitch dark.

Client: Eveready Torch Agency:Rediffusion DYR Mumbai Anandaroop Ghosh : Creative Director Piyash Ghosh : Art Director Anandaroop Ghosh : Copywriter

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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