Seems that consumers believe preservatives are added to make UHT milk last longer, this campaign from King James Cape Town with its mammoths and dinosaurs is supposed to change that, somehow.

Agency: King James Cape Town Justin Plunkett : Illustrator Alistair King : Executive Creative Director Karin Barry, Devin Kennedy : Creative Director Christiaan Conradie : Art Director Bianca Brandi : Copywriter

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.