Seems that consumers believe preservatives are added to make UHT milk last longer, this campaign from King James Cape Town with its mammoths and dinosaurs is supposed to change that, somehow.

Agency: King James Cape Town
Justin Plunkett : Illustrator
Alistair King : Executive Creative Director
Karin Barry, Devin Kennedy : Creative Director
Christiaan Conradie : Art Director
Bianca Brandi : Copywriter


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.