This ad for the unisex scent "fusion" appeared with a glued on little envelope resembling a packet of cocaine - when opened it reveals a tiny perfume sample and the line: "Fusion. The only thing worth sniffing in clubs."

Credits: Ogilvy & Mather, London.
AD: Christian Cotterill
CW: Justin Hooper
Illustrator: Peter Fowler


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.