This ad for the unisex scent "fusion" appeared with a glued on little envelope resembling a packet of cocaine - when opened it reveals a tiny perfume sample and the line: "Fusion. The only thing worth sniffing in clubs."

Credits: Ogilvy & Mather, London. AD: Christian Cotterill CW: Justin Hooper Illustrator: Peter Fowler
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.