Grey Bucharest in Romania created this "one drop" Fairy ad where if you lift the drop up, all the food items written in the spiral come off the plate. Cute (click on the image to see full file). Kudos to: Claudiu Dobrita/Stefan Vasilachi, Creative Director, Cristina Popescu ,Copywriter, and Mihai Tenovici, Art Director.

Kudos to: Claudiu Dobrita/Stefan Vasilachi, Creative Director, Cristina Popescu ,Copywriter, and Mihai Tenovici, Art Director.
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.