Feed SA is a charity dedicated to feeding disadvantaged people throughout South Africa. TBWA\Hunt\Lascaris says: "We placed decals of hungry begging street children at the bottom of supermarket trolleys bearing the Feed SA website and the line "See how easy feeding the hungry can be?" Any food placed in the trolley would appear to be given to the child."

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TITLE: Trolley CLIENT: Feed SA MEDIUM: Ambient EXECUTIVE CREATIVE DIRECTOR: Damon Stapleton CREATIVE DIRECTOR: Adam Weber / Hennie Stander COPYWRITER: Dan Parmenter ART DIRECTOR: Wihan Meerholz PHOTOGRAPHER: Seppi Hochfellner

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Dabitch's picture

    TBWA\Hunt\Lascaris are not known for sending me spec work, but have shown some interesting ambient ideas before, so I'd say yes it's real.

    Then again after the Saatchi New York thing it's anyones guess if anything is every real. However, I prefer to take a known creative agencies word for it when they submit their work.

    Jul 14, 2008
  • Neaner's picture

    Why wouldn't it be real? Trolleys are a commonly used advertising media space around here.

    Jul 14, 2008

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