Replica
Eurobust
Canned Lions
wtf
ArtDeceiversClub
The TWO club

As the representatives of White Square International Advertising Festival in Israel, we looked for a unique way to promote the festival among Israel's leading ad agencies, which are unfamiliar with it. In cooperation with Forbes Magazine, we've created DontFake.com, a creative competition in which agencies are asked to create press ads to promote a global agenda against Ghost / Scam Advertising. See http://dontfake.com/

We launched a 'call for submissions' campaign with the concept 'When you fake the work, you fake the award' in Forbes Magazine, banners, landing page and email marketing, all communicating our concept with faked logos. For ex. Epica turned to Replica.

A representative of the winning agency will receive an all-inclusive trip to Minsk and represent Israel as a juror in the Fourth International Advertising Festival - White Square and the best work will be featured in Forbes Magazine.

Agency: Mizbala Design Agency: Hooligans Executive Creative Director: Dori Ben Israel Kario Copywriter: Peter Jay Managing Partners (Hooligans): Max Shcherbakov, Sahar Lewenstein Design: Miriam Moshinsky Project Manager: Yaarit Rosenfeld Coding: Guy Tzaban White Square Festival PR Manager: Evgeniya Leonova PR Agency: Ronnie Hassid, Ofir Auslander Forbes Publishers: Rafi Rosenfeld, Nir Barzilay Forbes Editor-in-chief: Simon Tetro
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.