Apparently, Philadelphias most wanted woman is Cleopatra. There are mystery ads appearing in the classifieds on dozens of papers. It reads:

Mysterious, Cunning Queen of Egypt.

Prime suspect in double suicide, invasion of Rome and seduction of world leaders for political gain. 
Last known address – Alexandria, 30 B.C.
Recent sightings in Philadelphia.

Caution: Could be armed with a killer asp. 

Go to to collect REWARD.

Of course, this is a clever way to get people into see the exhibition at The Franklin Institute Science Museum.

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) is having some fun with the former Queen of Egypt by running this classified ad to promote Cleopatra: The Search for the Last Queen of Egypt, a world-premiere exhibition on view at The Franklin Institute Science Museum in Philadelphia through January 2, 2011.

Two ads will appear over three consecutive weeks beginning Friday, September 17 in a dozen alternative weeklies, including The Village Voice (NY), Creative Loafing (Atlanta), Chicago Reader, Washington City Paper (DC), The Boston Phoenix, Philadelphia Weekly and Philadelphia City Paper. This mini marketing blitz marks the first time GPTMC has run a classified ad campaign.

Respondents to the ads are directed to The site offers congratulations, a free pair of exhibition tickets to the first 100 respondents and a link to for official information about the show.

The Franklin Institute Science Museum

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment