We're on two full pages in The New York Times because our message is big — much bigger than the ad itself. This is just the precursor to what will become a broadening campaign of Firefox advocacy throughout the world.
The ad can be downloaded as a PDF, or bought as a limited edition print from the Mozillastore. The ad has thousands of names of the first people to publicly support Firefox in it, in true grassroot Firefox tradition the ad was paid for and made by the people who support it.
And yes, I drive Firefox, you should too.