New Born Doormat

First Hug and Saatchi&Saatchi Israel, have created this direct mail campaign to raise awareness of the plight of abandoned babies in Israel.

Ad agency: BBR Saatchi & Saatchi Tel Aviv Chief creative officer: Yoram Levi Creative director: Tal Perelmuter Art director: Aia Bechor Copywriter: Tom Reuveni Account executive: Elad Kuperman Studio: Eyal Orlee Printed: January 2010

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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