New Born Doormat

First Hug and Saatchi&Saatchi Israel, have created this direct mail campaign to raise awareness of the plight of abandoned babies in Israel.

Ad agency: BBR Saatchi & Saatchi Tel Aviv Chief creative officer: Yoram Levi Creative director: Tal Perelmuter Art director: Aia Bechor Copywriter: Tom Reuveni Account executive: Elad Kuperman Studio: Eyal Orlee Printed: January 2010