First Hug - Abandoned baby doormat PSA - Direct Mail, Israel

First Hug and Saatchi&Saatchi Israel, have created this direct mail campaign to raise awareness of the plight of abandoned babies in Israel.

Ad agency: BBR Saatchi & Saatchi Tel Aviv
Chief creative officer: Yoram Levi
Creative director: Tal Perelmuter
Art director: Aia Bechor
Copywriter: Tom Reuveni
Account executive: Elad Kuperman
Studio: Eyal Orlee
Printed: January 2010