FirstBank really is here to help - tires out kids before flights for you

Heh, this is a cute execution on FirstBank's We’re here to help” campaign. TDA Advertising & Design, Boulder had the idea to turn a rotating out-of-home display unit into a children’s circular treadmill by making little hands on the poster. Kids tend to be bored at airports too, the only thing I think this needs is some more fluffy rainbow colors and maybe a cartoon bunny for maximum child-attracting effect. ;)

At the Denver International Airport, a plexiglass rotating signboard (“RSB”) is headlined, “Tire your kids out so they sleep on the plane..” Kid-sized handprints appear three-and-a-half feet above the floor, and, above them, the instructions, “Have children place hand here.” The signboard makes one revolution every 30 seconds. (The RSB’s plexiglass exterior is stationary; only the display turns.) The advertising is intended to “amuse and befriend” traveling parents.
Creative credits go to TDA creative directors Jonathan Schoenberg and Thomas Dooley, art director Neal Desai, and copywriters Jeremy Seibold and Joe Nafziger. The media vendor is Clear Channel Outdoor, Denver.
FirstBank, Lakewood, Colo., is Colorado’s largest locally owned bank. Other “helpful” FirstBank advertising has included free mock holiday gifts, free thumbless gloves for mobile banking skiers, and oversized bank furniture displays for online banking customers nostalgic for the bank lobbies they no longer have cause to visit. www.efirstbank.com

Agency:
TDA Advertising & Design, Boulder

Text:
“Tire your kids out so they sleep on the plane.”

Tag:
“We’re here to help.”

CDs: Jonathan Schoenberg, Thomas Dooley
AD: Neal Desai
CWs: Jeremy Seibold, Joe Nafziger