In the states you might have the curiosly strong, but in Europe we've long relied on Fishermans friend for nuking our mouths with mint. Petter from RiM in Norway shares with us "the strongest there is". Ad inside.

Client: Fishermans Friend
Campaign: Strongest there is 2005-06
Country: Norway
Where: Mags and newspapers, double pages (Outdoor - 2 boards - in November - Oslo)
Agency: RIM
Creative: Petter Norstr

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.