In the states you might have the curiosly strong, but in Europe we've long relied on Fishermans friend for nuking our mouths with mint. Petter from RiM in Norway shares with us "the strongest there is". Ad inside.
Client: Fishermans Friend
Campaign: Strongest there is 2005-06
Where: Mags and newspapers, double pages (Outdoor - 2 boards - in November - Oslo)
Creative: Petter Norstr